Light & Wonder
Director of social media
May 2024 - Current
Articles and media
CDC Gaming - How Light & Wonder and IGT are winning the social media game. Link
Senior Social Media Manager
May 2022 - May 2024
Light & Wonder social media engagements increased by 1,178%, impressions increased by 598%, video views increased by 1,220%, engagement rate increased by 88%, gained over 71.8K new followers, and generated 15.2M GIPHY gif views since start date.
Created, implemented, and executed a successful global social media strategy designed to engage with key B2B and B2C audiences focused on marketing campaigns, audience engagement, channel growth, and company employee advocacy.
Provided expert guidance, crafted content, and delivered top-notch copywriting for the social media posts of executive leadership and CEO.
Responsible for the daily oversight of platform operations, encompassing the development and distribution of content across owned, earned, and paid channels.
Developed and presented social media best practices for employees, promoting active sharing of company content on personal channels and amplification of official posts.
Analyzed performance metrics, developed a reporting strategy, and communicated analysis and actionable steps to key stakeholders.
Dapper Labs - NFL ALL DAY
Social Media Lead
December 2021 - April 2022
Social strategy lead focused on content development, platform growth, testing and optimization, and revenue generation.
Worked with cross-functional partners to identify appropriate digital valuations, partnership opportunities, and digital executions on owned platforms.
Oversaw day-to-day publishing and operations of NFL ALL DAY social media channels.
Role was eliminated due to company restructure and layoffs.
MGM Resorts
Manager, Social marketing
July 2021 - December 2021
Managed the social media presence, content creation, strategy, and campaigns for MGM Grand and T-Mobile Arena.
Worked with cross-functional partners on strategies across corporate marketing, company initiatives, and MGM events.
University of Washington Medicine
Senior Social Media Strategist
May 2019 - July 2021
In two years in the strategist role: social media impressions increased 237% (172M impressions), engagements increased 85.3% (1.1M engagements), and channels experienced 52% growth (+51.5K followers).
Developed and implemented UW Medicine social media strategy, including social platform, advertising, and audience growth strategies.
Managed creative development and direction for social media campaigns and content production.
Advised on reputation management and crisis communication best practices for social media.
Featured four times on SocialMedia.org Health’s ‘The Shortlist’ newsletter showcasing top content on social media in the healthcare field.
Social media spotlight: huddle.uwmedicine.org/uw-medicine-life-social-media/
Alliance of American Football
Director of Social media
2019
AAF social media accounts experienced outstanding growth: Instagram 450%, Twitter 295%, and Facebook 220%.
Created and managed the AAF’s platform strategy on social media focused on creative, content, and revenue generation.
Worked with cross-functional partners on strategies across sales, web, sponsorship, community relations, and company initiatives.
Role was eliminated due to the folding of the company.
Seattle Seahawks
Social Media Producer
2015-2019
Created the Seahawks short and long-term strategy for content marketing across all social media platforms.
Managed social media presence including publishing, copywriting, content creation, and fan engagement.
Developed evergreen and campaign-based strategies focused on storytelling and community to connect fans closer to the brand.
Delivered weekly KPI reports, best practices, and industry insights to senior leadership and the digital media department.
